Search “plumber near me” on your phone and look at what shows up first. Before the regular ads, before the map, there’s a small row of businesses with star ratings and a Google Verified check next to their names. Those are Google Local Services Ads, and that’s where we want your business to be.
We handle the setup, the verification paperwork and the day-to-day running of the account. You pay when a customer actually calls or messages you.
They’re Google’s pay per lead ads, made for people who fix, clean, move or install things for a living. An LSA listing shows your star rating, how many reviews you have, your hours and the Google Verified badge. That’s a lot of trust packed into a small box. When a homeowner is standing in two inches of water comparing three plumbers, it’s usually what decides who gets the call.
With regular Google Ads, every click costs you money. Someone taps your ad by accident, looks around for four seconds and leaves, and you still pay for it. Local Services Ads work differently. Google charges you when a customer calls, sends a message or books through the ad. If the lead turns out to be spam (or someone asking about a job you don’t do), you can dispute the charge.
For most local businesses, that makes LSA management one of the better deals in paid search.
The problem is that these accounts don’t run well on autopilot. Budgets creep up. Junk leads get paid for because nobody disputed them. Your ranking drops a few spots after a slow month for reviews. Keeping an eye on all of that is the job we do for you.
Here’s what happens between signing up and your phone ringing.
First we check that your trade and service area are eligible. Then we set up your account (or clean up the one you already have) and help you get through Google’s background, license and insurance checks. A lot of accounts sit in review for weeks over something small, like an expired insurance certificate or a mistyped license number, so we look over every document before it goes to Google.
Next comes the profile. We turn on only the job types you want leads for, set your service areas, and add photos, hours and business details. Budget is the last piece. We work out a weekly number from what a new customer is worth to your business, because an average lead price for your industry tells you very little about your own margins.
After launch, we go through your leads every week. We listen to calls, rate each one, mark the jobs you booked and dispute anything that shouldn’t have been charged. Once a month we look at what’s actually paying off. If water heater installs are bringing in good jobs and drain cleaning isn’t, the budget moves.
Here’s what you get with every account we manage:
Some clients come to us before they’ve ever run an LSA. Others have an account that’s been paying for wrong numbers for months. We treat both the same way, and the number we care about is how many of those calls turn into paying jobs.
We spend most of our week working with service businesses like towing companies, locksmiths, roofers and cleaning crews. After a while you learn which leads are worth the money in each trade, and which ones you should be sending back to Google.
We also don’t treat your LSAs as a separate project. They’re tied into your Google Business Profile, your reviews and any search campaigns you’re running. So if someone scrolls past the ad, there’s a good chance they still find you in the map pack a little further down.
Think about the last time you needed a plumber or a locksmith in a hurry. You probably called one of the first few names you saw. Let’s get Google Local Services Ads working so your business is one of those names, at a cost per lead you’re comfortable with.
📞 (832) 340-9080✉️ [email protected]
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