As of April 23, 2025, a widespread issue is affecting Google Business Profiles (GBP): updates or posts are not appearing on live business listings. This problem impacts businesses globally, regardless of their industry or location.
🛑 The Issue: Updates Not Visible
The GBP dashboard allows business owners and marketers to generate and publish posts (such Offers, Events, and What’s New updates), but the public-facing profiles in Google Maps and Search do not display these updates.. The “Updates” or “From the Business” section is entirely missing from the listings. This issue affects both desktop and mobile views.
🌍 Global Impact
Reports indicate that this is a global issue, with businesses in the US, UK, Australia, Canada, India, and other countries experiencing the same problem. The backend systems remain functional, allowing users to create and publish posts, but these do not render on the front-end for searchers.
🧩 Possible Causes
Although Google has not formally acknowledged the problem, analysts surmise that it might be because of:
- A transient error or malfunction: Google frequently releases front-end UI tests or backend updates that may result in brief hiccups.
- A UI redesign or test: Google is known for A/B testing different layouts, which may temporarily hide some sections.
✅ Recommended Actions
While awaiting an official resolution, consider the following steps:
- Continue posting updates: Maintain your regular posting schedule, as the updates may reappear once the issue is resolved.
- Avoid major profile changes: Refrain from making significant edits to your business name, address, or contact information to prevent potential suspensions.
- Monitor official channels: Keep an eye on the Google Business Profile Help Community for updates and shared experiences.
📞 Contacting Google Support
If the issue persists beyond a reasonable timeframe, consider reaching out to Google Business Profile Support through their official contact form: https://support.google.com/business/gethelp.
This appears to be a technical glitch on Google’s end. Continuing regular updates and monitoring official channels is advisable until the issue is resolved.
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