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Junkzilla Inc

Boosting Local Visibility and Conversions

OVERVIEW

Overview

Junkzilla Inc team with their junk removal truck
Client Name
Jamie
Business Name
Junkzilla Inc.
Industry
Junk Removal & Hauling Services
Location
Mountlake Terrace & Nearby Areas (Seattle, Bothell, Lynnwood, Everett, Shoreline, Edmond)
Business Description
Junkzilla Inc. provides junk removal and hauling services to residents and businesses in Mountlake Terrace and surrounding areas.
AT A GLANCE

With Our Expertise

157%Calls Increased
245%Traffic Increased
50+Keywords Targeted
5+Areas Targeted
THE STARTING POINT

Challenges & Objectives

Challenges

Before partnering with Business Upscalers, Junkzilla Inc. faced several challenges:

  • Website Issues: The website had an outdated, 1990s design, making it unappealing for users to stay on the site.
  • Low Rankings: The business ranked poorly in Mountlake Terrace, its primary service area, and had no visibility in surrounding areas like Seattle, Bothell, Lynnwood, etc.
  • Poor Local SEO: The Google Business Profile (GMB) was incomplete, and there was little effort to post updates or add relevant photos to attract customers.

Objectives

Junkzilla Inc. wanted to:

  • Increase calls and conversions from the primary service area (Mountlake Terrace).
  • Expand visibility in surrounding high-potential areas like Seattle, Bothell, and Lynwood.
  • Improve website traffic and local search rankings.
STRATEGY

SEO Strategy & Approach

We implemented a 3-month SEO strategy focused on both local SEO and website optimization. Key steps included:

01

Keyword Research

  • Conducted thorough research to target high-traffic, relevant keywords for each service area.
02

Google Business Profile Optimization

  • Completed missing sections on the GMB profile.
  • Added photos, posted regular updates, and ensured the profile was fully optimized for local search.
03

Website Redesign

  • Completely redesigned the website for a modern, user-friendly look.
  • Improved the UI/UX and created service pages and service area pages.
  • Published high-quality content to improve on-page SEO.
04

Content Marketing

  • Published blog posts relevant to junk removal services, targeting both local keywords and general junk removal topics.
05

Social Media Management

  • Regularly posted on Facebook and Instagram to increase brand visibility and engagement in the local community.
06

Expanding to Other Areas

  • After reaching top rankings in Mountlake Terrace, we expanded efforts to target surrounding areas like Everett, Bothell, and Lynnwood.

The Website, Before & After

Junkzilla Inc old website before the redesign Junkzilla Inc new website after the redesign
RESULTS

Results & Impact

GMB Rankings

#1Mountlake Terrace#1Everett#2Edmond#2LynnwoodTop 10BothellTop 10Shoreline
Junkzilla Google Maps ranking in Mountlake Terrace, WA Junkzilla Google Maps ranking in Everett, WA Junkzilla Google Maps ranking in Edmonds, WA Junkzilla Google Maps ranking in Lynnwood, WA Junkzilla Google Maps ranking in Bothell and Shoreline, WA

GMB Conversions

January 2024
49website clicks
8calls
July 2024
142website clicks
55calls

GMB Profile Views: Increased views across mobile and desktop for both Google Search and Maps.

Google Business Profile overview beforeOverview · Before Google Business Profile overview afterOverview · After
Google Business Profile calls beforeCalls · Before Google Business Profile calls afterCalls · After
Google Business Profile website clicks beforeWebsite Clicks · Before Google Business Profile website clicks afterWebsite Clicks · After
Google Business Profile search keywords beforeKeywords · Before Google Business Profile search keywords afterKeywords · After

Website Conversions

January 2024
10website clicks
0calls
July 2024
120website clicks
25calls

Online Booking: Increased number of online booking sessions from the website.

Junkzilla website conversion report 1 Junkzilla website conversion report 2 Junkzilla website conversion report 3
IN THEIR WORDS

Client Testimonial

Junkzilla Inc client testimonial 1 Junkzilla Inc client testimonial 2
CONCLUSION

Conclusion

Junkzilla Inc. achieved remarkable growth in both local search rankings and conversions. The strategic approach to local SEO and website redesign played a crucial role in driving traffic and boosting brand visibility. With a stronger online presence, Junkzilla Inc. is now poised for continued growth in Mountlake Terrace and surrounding areas.

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