Junkzilla Inc
Boosting Local Visibility and Conversions
Overview
Client Name: Jamie
Business Name: Junkzilla Inc.
Industry: Junk Removal & Hauling Services
Location: Mountlake Terrace & Nearby Areas (Seattle, Bothell, Lynnwood, Everett, Shoreline, Edmond)
Business Description: Junkzilla Inc. provides junk removal and hauling services to residents and businesses in Mountlake Terrace and surrounding areas.
With Our Expertise
Challenges
Before partnering with Business Upscalers, Junkzilla Inc. faced several challenges:
- Website Issues: The website had an outdated, 1990s design, making it unappealing for users to stay on the site.
- Low Rankings: The business ranked poorly in Mountlake Terrace, its primary service area, and had no visibility in surrounding areas like Seattle, Bothell, Lynnwood, etc.
- Poor Local SEO: The Google Business Profile (GMB) was incomplete, and there was little effort to post updates or add relevant photos to attract customers.
Objectives
Junkzilla Inc. wanted to:
- Increase calls and conversions from the primary service area (Mountlake Terrace).
- Expand visibility in surrounding high-potential areas like Seattle, Bothell, and Lynwood.
- Improve website traffic and local search rankings.
SEO Strategy & Approach
We implemented a 3-month SEO strategy focused on both local SEO and website optimization. Key steps included:
01
Keyword Research
Conducted thorough research to target high-traffic, relevant keywords for each service area.
02
Google Business Profile Optimization
- Completed missing sections on the GMB profile.
- Added photos, posted regular updates, and ensured the profile was fully optimized for local search.
03
Website Redesign
- Completely redesigned the website for a modern, user-friendly look.
- Improved the UI/UX and created service pages and service area pages.
- Published high-quality content to improve on-page SEO.
04
Content Marketing
Published blog posts relevant to junk removal services, targeting both local keywords and general junk removal topics.
05
Social Media Management
Regularly posted on Facebook and Instagram to increase brand visibility and engagement in the local community.
06
Expanding to Other Areas
After reaching top rankings in Mountlake Terrace, we expanded efforts to target surrounding areas like Everett, Bothell, and Lynnwood.
Results & Impact
01
GMB Rankings
- Mountlake Terrace: #1 spot (top position in maps).
- Everett: #1 spot (top position in maps).
- Edmond: #2
- Lynnwood: #2.
- Bothell: Top 10.
- Shoreline: Top 10.
02
GMB Conversions
- January 2024: 49 website clicks, 8 calls.
- July 2024: 142 website clicks, 55 calls.
- GMB Profile Views: Increased views across mobile and desktop for both Google Search and Maps.
03
Website Conversions
- January 2024: 10 website clicks, 0 calls.
- July 2024: 120 website clicks, 25 calls.
- Online Booking: Increased number of online booking sessions from the website.
Client Testimonial
Conclusion
Junkzilla Inc. achieved remarkable growth in both local search rankings and conversions. The strategic approach to local SEO and website redesign played a crucial role in driving traffic and boosting brand visibility. With a stronger online presence, Junkzilla Inc. is now poised for continued growth in Mountlake Terrace and surrounding areas.
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